In order to gain the most value out of their investments in information technology, businesses should carefully weigh the benefits and drawbacks of implementing solutions that are specifically designed for their market.

In order to gain the most value out of their investments in information technology, businesses should carefully weigh the benefits and drawbacks of implementing solutions that are specifically designed for their market.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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