What are the search, experience, and credence properties of an airline for (a) the business traveler and (b) the pleasure traveler? What properties are most important to each group?
What are the search, experience, and credence properties of an airline for (a) the business traveler and (b) the pleasure traveler? What properties are most important to each group?
Chapter13: Services Marketing
Section: Chapter Questions
Problem 2DYMP
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What are the search, experience, and credence
properties of an airline for (a) the business traveler and (b) the pleasure traveler? What properties are most important to each group?
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