What are the search, experience, and credence properties of an airline for (a) the business traveler and (b) the pleasure traveler? What properties are most important to each group?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
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What are the search, experience, and credence
properties of an airline for (a) the business traveler and (b) the pleasure traveler? What properties are most important to each group?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing