What are the names of the top three companies in the banking, retail, airline, or package delivery sectors with whom you do business? How does information technology engage customers, enlighten them, or give a unique experience? How successful is the use of digital technologies in maintaining existing clientele?
What are the names of the top three companies in the banking, retail, airline, or package delivery sectors with whom you do business? How does information technology engage customers, enlighten them, or give a unique experience? How successful is the use of digital technologies in maintaining existing clientele?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What are the names of the top three companies in the banking, retail, airline, or package delivery sectors with whom you do business? How does information technology engage customers, enlighten them, or give a unique experience? How successful is the use of digital technologies in maintaining existing clientele?
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