What are the effects of repeated exposure to an advertising message? The answer may depend on both the length of the ad and on how often it is repeated. A experiment investigated this question using undergraduate students as subjects. All subject viewed a 40-minute television program that included ads for a digital camera. Some subjects saw a 30-second commercial; others a 90-seconds version. The same commercial was shown either 1, 3, or 5 times during the program. After viewing, all the subjects answered questions about their recall of the ad, their attitude toward the camera, and their intention to purchase it. Identify the explanatory and response variables. Explanatory Possible answers No Answers Chosen attitude towards camera intention to purchase the camera Response length of commercial No Answers Chosen number of times

A First Course in Probability (10th Edition)
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Chapter1: Combinatorial Analysis
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Observational Studies and Experiments Practice
Explanatory
2 points
What are the effects of repeated exposure to an advertising message? The answer may depend on both the length of the ad and on how often it is repeated. An
experiment investigated this question using undergraduate students as subjects. All subject viewed a 40-minute television program that included ads for a
digital camera. Some subjects saw a 30-second commercial; others a 90-seconds version. The same commercial was shown either 1, 3, or 5 times during the
program. After viewing, all the subjects answered questions about their recall of the ad, their attitude toward the camera, and their intention to purchase it.
Identify the explanatory and response variables.
Possible answers
No Answers Chosen
attitude towards camera
intention to purchase the camera
6
Response
length of commercial
No Answers Chosen
number of times
Return
O
Submit
Transcribed Image Text:Observational Studies and Experiments Practice Explanatory 2 points What are the effects of repeated exposure to an advertising message? The answer may depend on both the length of the ad and on how often it is repeated. An experiment investigated this question using undergraduate students as subjects. All subject viewed a 40-minute television program that included ads for a digital camera. Some subjects saw a 30-second commercial; others a 90-seconds version. The same commercial was shown either 1, 3, or 5 times during the program. After viewing, all the subjects answered questions about their recall of the ad, their attitude toward the camera, and their intention to purchase it. Identify the explanatory and response variables. Possible answers No Answers Chosen attitude towards camera intention to purchase the camera 6 Response length of commercial No Answers Chosen number of times Return O Submit
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