What are some forces that affect trading in global markets?
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter8: Global Marketing
Section8.4: Strategies For Entering Foreign Markets
Problem 1LO
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What are some forces that affect trading in global markets?
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Globalization refers to interaction and connecting among people, companies, and governments worldwide. Globalization also plays a very important role in service management as it provides a worldwide platform to perform services and helps in building a brand image.
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