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Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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What are social media metrics? How is a “dashboard” used to track them?
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- Why is real-time monitoring essential during a social media crisis, and what tools can facilitate this?arrow_forward"Examine the many methods for gathering information from social media."arrow_forwardDuring which stage of a social media strategy would you monitor the metrics you choose.arrow_forward
- Why is growing the number of users such an important metric for social media companies? How does Metcalfe’s Law relate to the probability of social media companies?arrow_forwardpart a:Why would companies want to track your online behavior? part b: How might the information better target someone personally?arrow_forwardSocial media offers several benefits.arrow_forward
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