What are Michael Porter's Five Forces using an industry other than the one used by Michael Porter in the video (Airline Industry was used in the video).  Explain all five forces that specifically apply to your industry example.  Discuss these five forces in five separate paragraphs.

Michael Porter's Five Forces framework is a powerful tool for analyzing the competitive dynamics of an industry. It provides a structured approach to understanding the different factors that shape the competitive landscape in which companies operate. This framework helps businesses and strategists assess the overall attractiveness of an industry and make informed decisions about how to position themselves within it.

The five forces that make up this framework are:

1. Threat of New Entrants: This force examines how easy or difficult it is for new companies to enter a particular industry. High barriers to entry can limit the number of new competitors, while low barriers make it easier for new players to join the market.

2. Bargaining Power of Suppliers: This force evaluates the influence that suppliers of raw materials, components, or services have on the industry. Strong supplier bargaining power can lead to higher costs and reduced profitability for companies within that industry.

3. Bargaining Power of Buyers: This force assesses the influence that customers (buyers) have on the industry. When buyers have strong bargaining power, they can demand lower prices, better quality, or other favorable terms from the companies they purchase from.

4. Threat of Substitutes: Substitutes are products or services from different industries that can fulfill a similar need or function as the industry's offerings. The presence of close substitutes can impact the industry's profitability and competitiveness.

5. Rivalry Among Competing Firms: This examines the level of competition among existing companies in the industry. High rivalry often results in price wars, aggressive marketing, and continuous innovation as companies vie for market share and profitability.

By considering these five forces, businesses can develop a comprehensive understanding of the competitive forces at play in their industry and devise strategies to thrive in a constantly evolving business environment. This framework is a fundamental tool for strategic planning and helps organizations make well-informed decisions to stay competitive and profitable.