
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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- What are Koval’s “ten fundamentals” of top YouTube creators?
- List some ways that YouTube content differs from traditional TV and movie content using the ten fundamentals.
- What three levels of targeting does Koval describe and how are they different?
- What is the difference between “trending topics” and “evergreen topics?” Which fundamental deals with these ideas?
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