Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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  1. What are Koval’s “ten fundamentals” of top YouTube creators?
  2. List some ways that YouTube content differs from traditional TV and movie content using the ten fundamentals.
  3. What three levels of targeting does Koval describe and how are they different?
  4. What is the difference between “trending topics” and “evergreen topics?” Which fundamental deals with these ideas?
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