3 123Which kind of match-type would have the greatest reach, andthus get more impressions - but not necessarily fromconsumers who are searching for 'exactly what you websiteoffers?O Broad MatchO Exact MatchO Exact Match ModifierShow Transcribed TextA website sells pills for controlling 'sugar'. But its adsare appearing for keywords like 'sugar treats', or'sweet desserts. What should this advertiser do?O Add the word 'sugar treats' or 'sweet desserts' to itsnegative keyword list.Use broad search modifiers (match type)Use exact match in its keyword listContinue to run ads for those keywords as well. Itsgood for the advertiser to make anyone and everyone,more aware about the advertiser's business.Show Transcribed TextWhat all should you consider while selecting thekeywords to bid on:a) Is the keyword relevant to your business/websiteb) Reach of the keyword (i.e., the traffic it receives)c) How competitive the keyword isd) How unique or creative the keyword isO Only aa and ba, b, and ca, b, c and db and d

Keywords are terms or phrases in the content of a company's web pages that match the terms and…

Answered: What all should you consider while…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Q No. 2. What is the primary motivation of an entrepreneur? Explain with the help of examples
40. A construction company has decided to expand and has appointed a general foreperson to be the regional manager of the new location. The foreperson is excited about the new position but is also aware that it will be a challenge, given the competition in the area. The new position requires 50+ hours a week and 24-hour text access but comes with a substantial increase in pay. The new foreperson feels the challenge will be exciting and the new demands worth the effort. Which internal factor is driving the foreperson's perception of this new job assignment? A.Experience B.Novelty C.Motivation D.Personality
Subject: Engineering Management, Ch. 3 - Planning Technical Activities Marketing plan- this is the written document or blueprint for implementing and controlling an organization's marketing activities related to a particular marketing strategy." Please explain each of the content of Marketing Plan. (just a brief description)•The Executive Summary •Table of Contents •Situational Analysis and Target Market•Marketing Objectives and Goals •Marketing Strategies•Marketing Tactics •Schedules and Budgets •Financial Data and Control
13
Q.2.1 King 4 recommends that there be a majority of non-executive, independentdirectors on the board of directors. Provide a brief explanation for thisrecommendation. Q.2.2. What is a director and a board of directors? Briefly explain with reference to whatthey do.
6.4 Competitive Advantage (Figure 6-3) We discussed three types of competitive advantages – cost, differentiation, and marketing advantages. For each area of advantage, identify a business that has a competitive advantage in that area. Briefly explain how each business's source of differentiation advantage helps the business attract and satisfy target customers. A. For each area of differentiation advantage, identify a business that has a competitive advantage in that area. Explain how each business's source of differentiation advantage helps the business attract and satisfy target customers. (Note advantage is always relative to another – so you should also explore how the business compares to its competitors in that area. 2-3 sentences per advantage will suffice).
Q.6. What are the two types of decision making?
27) Choose the advantages of payback period. a. Low calculation costs b. None of the options c. Both Low calculation cost and Risk of obsolescence high d. Risk of obsolescence high Only
D & R A1 3 - 4 Question 3. Stock Futures with Dividends Today is January 3. Your friend David has just bought a futures contract on a stock index, and the contract specifies one year to expiration. The current share price is $80, and the annually compounded interest rate is 10%. The stock will pay quarterly dividends of $2 during the next year, with dividends payments on the following dates: January 25 April 25 July 25 October 25 Assume that this is a non-leap year. Suppose that, instead of paying a quarterly dividend of $2, the stock index has an annual dividend yield of 10%. The continuously compounded interest rate is 10.52%. What is the price of the index futures on January 3? What is its value on February 17 when the index turns out to be $90?
Q.3: Marketing Managements’ job is to build relationship with customers by creating customer value and satisfaction, however marketing manager cannot do this alone. Describe how the major actors in microenvironment can help marketing manager to create customer value and satisfactions?
Q. 1. Calculate the amount of water required (kg/hr) in a heat exchanger that cools down 100 kg/h of corn slurry from 90 °C to 30 °C. The slurry contains 30% solids from a corn variety having 70% starch, 10% protein, 4% oil, 10% fiber and 6% ash on a dry basis. The inlet water temperature is 10 °C and the heated water temperature is not to exceed 40 °C. The datum temperature for this problem should be assumed to be 10 °C? Q. 2. Using the corn dry grind process, how much theoretical ethanol yield (in gallons) can be obtained from a 100 bushels corn sample having 12% moisture content and containing 70% starch on a dry basis? ""
Q.5: Explain the three different models of curriculum.

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