WEEK DEMAND WEEK DEMAND 1 20 6 29 2 21 7 36 3 28 8 22 37 25 25 10 28

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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Question

Sales of tablet computers at Ted Glickman’s electron-
ics store in Washington, D.C., over the past 10 weeks are shown

in the table below:

a) Forecast demand for each week, including week 10, using
exponential smoothing with a 5 .5 (initial forecast 5 20).

b) Compute the MAD.
c) Compute the tracking signal.

WEEK
DEMAND WEEK
DEMAND
1
20
6
29
2
21
7
36
3
28
8
22
37
25
25
10
28
Transcribed Image Text:WEEK DEMAND WEEK DEMAND 1 20 6 29 2 21 7 36 3 28 8 22 37 25 25 10 28
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