We can begin to answer ROI questions only if we know the goal that the marketing action was intended to achieve. Select one: True O False

In the Marker Motion Simulation, how does spending more on acquisition/expansion yield to customer loyalty and satisfaction?

What is turnover? What does it measure? Describe this in your own words. Writing a formula is not a sufficient answer. Name one specific way a manager could improve turnover. This will demonstrate your understanding. Explain why your idea would have a positive effect on turnover?

Explain CVP analysis and the information that it can provide to management. How could CVP analysis be used to evaluate whether additional advertising spending would lead to increased profit?

What advantages are there to breaking down the ROI computation into two separate elements, marginand turnover?