Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Watch the video (https://www.youtube.com/
watch?v=NnW0UB8cm6Q), elaborating more about the benefits of digital marketing. Can you still think of well-known and successful companies/businesses, either in the local or global scene, that haven’t explored yet the route of direct and digital marketing?
a. Give at least 1 example of such companies and discuss their current traditional marketing efforts.
b. Do you think they can still survive today and even tomorrow’s marketplace by sticking to traditional marketing strategies alone?
c. If they should already start incorporating digital marketing strategies in their current efforts, suggest at least 1 specific digital marketing tool that they can start using, and then discuss how this tool can help them sustain strong & profitable customer relationships at present.
PLS SATISFY ALL.
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