ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN: 9780190931919
Author: NEWNAN
Publisher: Oxford University Press
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Washing powders are often heavily advertised because
-Consumers need to know the exact composition of washing powders.
-The advertising elasticity of demand of washing powders is low, so firms need to advertise a lot to increase sales.
-The consumer base keeps changing.
-They are produced in an oligopolistic setting and are not search goods.
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