ENGR.ECONOMIC ANALYSIS
ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN: 9780190931919
Author: NEWNAN
Publisher: Oxford University Press
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Vusi Mkhabela, the owner of Black Rose, sold food at weekend markets and did catering. He lived 
without a salary for weeks because areas he works in closed at the beginning of the lockdown.
“I was stuck financially and mentally,” said Mkhabela — until he decided to cook from home and 
market it on social media during lockdown level four. Events and markets were still banned, but 
Minister of Trade and Industry Ebrahim Patel then allowed cooked meals to be sold and Mkhabela 
used this to get his business going again. 
“I started cooking at home; we took pictures and fed our Instagram pages and WhatsApp,” he said. 
People latched on to the opportunity to eat someone else’s food. As the lockdown restrictions 
eased, he got a catering job which enabled him to rent a space in Maboneng, Johannesburg, where 
he opened The Gourmet Shrine. 

Describe economic variables of the macro environment in which Mr Mkhabela was 
operating.

 

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