VitaLife is a nutritional supplements company with operations in several countries across the world. The Latin America and Caribbean operations are headed by one of VitaLife's Vice Presidents, Mrs. Michelle Perez. Reporting directly to Mrs. Perez is Mr. Lorenzo Lucas, Head of Caribbean operations, and Mr. Manuel Gonzalez, Head of Latin America operations. Mr. Roger Hanson, Commercial Manager of the Caribbean reports directly to Mr. Lucas, who communicates regularly with Mr. Gonzalez. VitaLife's sales team in Jamaica is comprised of four representatives, all of whom report directly to the supervisor, Mrs. Andrea Wilson, who in turn reports directly to Mr. Hanson. Each sales representative is provided with an I Pad loaded with presentation slides for use when communicating with the pharmacists that they ought to visit daily. On a monthly basis the sales representatives provide their supervisor with vital information on challenges and opportunities realized when working with the pharmacists. One particular sales representative, Mr. Fred Smith in discussion with a pharmacist, who is a key member of the Pharmacists' Association of Jamaica (PAJ), realized that there was an upcoming meeting of the PAJ where VitaLife could seize an opportunity to present information on Vita-AZ, its newest nutritional supplement. Mr. Smith made the suggestion to his supervisor who then sought approval for VitaLife to present at the next PAJ meeting. An arrangement was made for Dr. Xanabe Kristoff to come to Jamaica and present the information on Vita-AZ at the meeting of the PAJ. Dr. Kristoff, an Italian by birth, and the lead researcher on Vita-AZ, is no stranger to giving regular presentations to his peers in the world of research. He speaks English very well, but due to his heavy Italian accent, he can be often misunderstood. At the PAJ meeting, his use of gestures made him look outrageously animated, and distracted the pharmacists from what he was actually saying. Additionally, his PowerPoint Page 3 of 6 presentation had far too many tables which were overcrowded with information. Several of his messages were unclear and perplexing to say the least. Dr. Kristoff relied heavily on his PowerPoint to do the presentation for him, instead of speaking freely and persuasively. The members of the Jamaican VitaLife team at the meeting observed all these things and wanted to tell Dr. Kristoff, but thought it was already too late because the presentation was already on its way and they were not too sure if they would have made the situation worse. And as if things could not get any worse, at one point, there was a three-minute disruption in the electricity supply causing the presentation to stall. (b) Explain six steps that are generally involved in an effective communication process. (c) Identify and explain five communication barriers in this case and say what can be done to remove each barrier.
VitaLife is a nutritional supplements company with operations in several countries across the world. The Latin America and Caribbean operations are headed by one of VitaLife's Vice Presidents, Mrs. Michelle Perez. Reporting directly to Mrs. Perez is Mr. Lorenzo Lucas, Head of Caribbean operations, and Mr. Manuel Gonzalez, Head of Latin America operations. Mr. Roger Hanson, Commercial Manager of the Caribbean reports directly to Mr. Lucas, who communicates regularly with Mr. Gonzalez. VitaLife's sales team in Jamaica is comprised of four representatives, all of whom report directly to the supervisor, Mrs. Andrea Wilson, who in turn reports directly to Mr. Hanson. Each sales representative is provided with an I Pad loaded with presentation slides for use when communicating with the pharmacists that they ought to visit daily.
On a monthly basis the sales representatives provide their supervisor with vital information on challenges and opportunities realized when working with the pharmacists. One particular sales representative, Mr. Fred Smith in discussion with a pharmacist, who is a key member of the Pharmacists' Association of Jamaica (PAJ), realized that there was an upcoming meeting of the PAJ where VitaLife could seize an opportunity to present information on Vita-AZ, its newest nutritional supplement. Mr. Smith made the suggestion to his supervisor who then sought approval for VitaLife to present at the next PAJ meeting.
An arrangement was made for Dr. Xanabe Kristoff to come to Jamaica and present the information on Vita-AZ at the meeting of the PAJ. Dr. Kristoff, an Italian by birth, and the lead researcher on Vita-AZ, is no stranger to giving regular presentations to his peers in the world of research. He speaks English very well, but due to his heavy Italian accent, he can be often misunderstood. At the PAJ meeting, his use of gestures made him look outrageously animated, and distracted the pharmacists from what he was actually saying. Additionally, his PowerPoint Page 3 of 6 presentation had far too many tables which were overcrowded with information. Several of his messages were unclear and perplexing to say the least. Dr. Kristoff relied heavily on his PowerPoint to do the presentation for him, instead of speaking freely and persuasively. The members of the Jamaican VitaLife team at the meeting observed all these things and wanted to tell Dr. Kristoff, but thought it was already too late because the presentation was already on its way and they were not too sure if they would have made the situation worse. And as if things could not get any worse, at one point, there was a three-minute disruption in the electricity supply causing the presentation to stall.
(b) Explain six steps that are generally involved in an effective communication process.
(c) Identify and explain five communication barriers in this case and say what can be done to remove each barrier.
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