V2V communications is the latest innovation in the automobile manufacturing industry highlighting the accelerated rate pace of change. For Robert’s company and many others, this exemplifies the ________ environment in business. Group of answer choices 1)technological 2)natural

Connect to live subject expert  not AI generated please         1. PESTLE analysis of Shopee     • Explicitly discuss the PESTLE analysis of the business environment that could have a favorable or negative impact on the brand:   - 3 political condition    - 3 economic condition   - 3 social condition   - 3 technological condition   - 3 legal condition   - 3 environmental condition

Googol and Visagetext are two social media platforms. When Googol was launched, many reviewers claimed that it was better than Visagetext and advised users to switch. Today, Visagetext continues to be the leader in the sector, despite rave reviews for Googol. This is an example of the superior product not always winning competition within the market. this is not an example of competition competition to dominate the market.

You are a new member of the marketing organization for a 10-year-old, rapidly growingretailer with $2.7 billion in annual sales and 85 stores located in half a dozen southern states.You were hired away from Macy’s with a nice salary increase and were promised an oppor-tunity to influence the e-commerce plans of your new employer. The retailer has been a some-what reluctant participant in B2C e-commerce with its own Web site since 2006.“Everybodyelse is doing it so I guess we should too”has been the firm’s attitude. Results have been dis-appointing, with the little additional sales generated barely offsetting the cost to outsource theWeb hosting of the site. The Web site is currently viewed as another link in the company’smultichannel marketing approach. You are convinced that e-commerce could play a muchbigger role in your firm’s future and have asked for a few minutes with the VP of Marketing topresent your ideas. What would you say?

The following quote is from Paul Casi, presidentof Glenmore distilleries: “Selling cordials is a lotdifferent from selling liquor. Cordials are like theperfume of our industry. You’re really talking highfashion and you’re talking generally to a differentaudience—I don’t mean male versus female—I’mtalking about lifestyle.”a. In what ways do you think the lifestyle of cordialdrinkers would differ from that of those whodrink liquor but not cordials?b. How would you determine the nature of anysuch differences?c. Of what use would knowledge of such lifestyledifferences be to a marketing manager introducing a new cordial?

Marriage, childbirth, and divorce constitute the ________ that shape the consumption pattern of individuals a. Psychological life cycle b. Product life cycle c. Social status d. Critical life events

39) Market share is _____ associated with earnings. In other words, _____ market share and higher earning are _____ related. a) Positively; Higher; directly b) Negatively; higher; indirectly c) Positively; lower directly d) Negatively; lower indirectly

The cellular phone in the U.S. provides perhaps the most glaring recentexample of marketing’s failure to understand a technology’s emergent trajectories. While people are changing their communication patterns and social behavior as a result of the technology, cellular phone companies have been devising offerings and peddling marketing campaigns at painful odds with consumers’emergent behavior. How does this affect marketing and technology?

Discuss how a small biotechnology firm couldinfluence the reference group infrastructure and thelead users to accelerate adoption of its products inthe market.

It is better to use income and not social class as the segmentation variable when ___________________. Select one: a. The expense is significant and the product does not represent a status symbol. b. The conduct under study refers to the purchase of products that are visible, symbols of status and that have a significant cost. c. The behavior under study does not require a significant expense. d. The conduct under study is a status symbol.