Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Using the notes and reading for this week (see the conflict of interest notes & reading in CONTENT), argue whether you think there is a conflict of interest in the following scenario, then propose a resolution to the conflict if you think there is one.  

A few times a year, a pharmaceutical representative brings lunch for the physical medicine and rehabilitation residents at the Rehabilitation Hospital.  Recently, a CME topic, presented by a faculty member, was “Management of Dementia and Alzheimer’s Disease.”  A drug company has just released a new medication for dementia and literature is made available to the residents and staff.  Following the presentation, the drug representative asks the chief resident if he/she would like to have a well-known physician from an Ivy League university come to the hospital to give a CME lecture of the results of the multi-center clinical trial of the new medication.  The Education department agrees to the presentation because the drug company will pay for it.

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