Using examples from organisations that you have either worked for or researched including the case study define and contrast the nature of the change process that they faced and using relevant models from the course materials and/or your own wider reading, demonstrate the key drivers for change in each case.

Using examples from organisations that you have either worked for or researched including the case study define and contrast the nature of the change process that they faced and using relevant models from the course materials and/or your own wider reading, demonstrate the key drivers for change in each case.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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