Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Question

Using Apple as a case study (read Podolny and Hansen, 2020), critically discuss how contemporary firms have organised themselves to support their strategy, focusing on innovation in an era of globalisation. Your discussion should show evidence of your understanding of organisational structural designs, the role of innovation in firm performance and competitive advantage and the linkages between organisational structure and innovation.

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