Using a specific industry or company, do a brief SWOT analysis. Be very specific when listing the strengths, weaknesses, opportunities, and threats. SWOT analysis is rather dated and not without limitations, but a very useful tool if you want to have a rough idea about the situation of a company/industry.
Using a specific industry or company, do a brief SWOT analysis. Be very specific when listing the strengths, weaknesses, opportunities, and threats. SWOT analysis is rather dated and not without limitations, but a very useful tool if you want to have a rough idea about the situation of a company/industry.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Read Chapter 4 and the discussion on SWOT analysis. Then watch the video on SWOT analysis. Using a specific industry or company, do a brief SWOT analysis. Be very specific when listing the strengths, weaknesses, opportunities, and threats. SWOT analysis is rather dated and not without limitations, but a very useful tool if you want to have a rough idea about the situation of a company/industry.
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