Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
Read Chapter 4 and the discussion on SWOT analysis. Then watch the video on SWOT analysis. Using a specific industry or company, do a brief SWOT analysis. Be very specific when listing the strengths, weaknesses, opportunities, and threats. SWOT analysis is rather dated and not without limitations, but a very useful tool if you want to have a rough idea about the situation of a company/industry.
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