Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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Summarize how SWOT analysis can be used to evaluate a company’s strengths, weaknesses, opportunities, and threats.
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One of the most widely used strategic tools for planning is SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. Many companies use it. It is used as a basic guide for strategic planning in an organization.
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