Use the Kantian Ethical theory to advise the fraudster on why he should never have used Zama and the company as a means to his own selfish end.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Use the Kantian Ethical theory to advise the fraudster on why he should never have used Zama and the company as a means to his own selfish end.
R5 Million Transfer From A Good Samaritan On Facebook Lands a Lady in Police Custody
A police spokesperson revealed that a young lady simply identified as Zama, is currently in police custody after she was
involved in a fraud case of R5 million which was paid into her account by a "good Samaritan" from Facebook who later
rewarded her with R100.000. She went down on her knees as she was ushered into my office, weeping uncontrollably',
she muttered, Officer, please help me. I need your help. Yes, I acted stupidly, but I didn't do it. After comporting herself,
she narrated the story regarding the R5, 000, 000 fraud case that I was investigating.
Zama is 33, tall, elegant, a young graduate and an active netizen of social media. She belongs to many Facebook
groups. On a Sunday morning the group admin asked members to post their bank account details, as someone maybe
touched to credit them with some money. Different account details flowed ceaselessly on the group's platform and few
confessed that their bank accounts were credited by some unknown philanthropists.
Someone reached out to Zama's inbox and promised to send her some money the following day. The duo chatted for
about 15 minutes on Facebook, where he bragged about how money wasn't his problem but a good lady to spend it on.
They ended up booking an appointment to see each other the following day since both of them stay in same city. Both
kept to the time of their appointment and in a few minutes, ordered for food in an exquisite restaurant where the meeting
took place. The guy re-emphasized how wealthy he is to Zama and promised to see her more often, when he returns
from his intended overseas trip.
The guy was glued to his phone and ipad, pressing them interchangeably and smiling intermittently at no one in particular.
As they were about to leave, he told Zama to expect an alert of R50, 000 from him and while he was paying the bills for
their order. Zama received an alert of R5,000, 000! She didn't notice until the guy asked her to check the alert she received
because he mistakenly transferred R5 million instead of R50 000 as promised. Both headed to the bank in the guy's car.
He upgraded Zama's gift to R100, 000 and asked her to withdraw the entire amount for him after taking care of the bank
charges.
Zama dashed into the bank, while the guy sat comfortably in his car outside the bank premises. About 30 minutes later.
Zama was back in the guy's car and handed over the cash to him, having collected her R100, 000. She was dropped off
few minutes after and she went home joyfully. She could not believe she scored R100, 000 for doing absolutely nothing
A week later Zama was at the ATM to withdraw some cash, but her card got trapped. She went into the bank to lodge a
complaint and possibly retrieve her card but was handed over to the Police. Police investigations linked Zama's bank
account to a sum of Five Million rand moved from a certain company's account that was hacked into by some fraudsters.
Investigation is ongoing until Zama produces the guy who allegedly transferred the money to her. His Facebook account
is no longer in existence and his phone number is inactive. Unless this guy is apprehended and he admits to making the
transfer to Zama, she will be contesting her innocence in the court of law, where she will be charged for fraud.
Transcribed Image Text:R5 Million Transfer From A Good Samaritan On Facebook Lands a Lady in Police Custody A police spokesperson revealed that a young lady simply identified as Zama, is currently in police custody after she was involved in a fraud case of R5 million which was paid into her account by a "good Samaritan" from Facebook who later rewarded her with R100.000. She went down on her knees as she was ushered into my office, weeping uncontrollably', she muttered, Officer, please help me. I need your help. Yes, I acted stupidly, but I didn't do it. After comporting herself, she narrated the story regarding the R5, 000, 000 fraud case that I was investigating. Zama is 33, tall, elegant, a young graduate and an active netizen of social media. She belongs to many Facebook groups. On a Sunday morning the group admin asked members to post their bank account details, as someone maybe touched to credit them with some money. Different account details flowed ceaselessly on the group's platform and few confessed that their bank accounts were credited by some unknown philanthropists. Someone reached out to Zama's inbox and promised to send her some money the following day. The duo chatted for about 15 minutes on Facebook, where he bragged about how money wasn't his problem but a good lady to spend it on. They ended up booking an appointment to see each other the following day since both of them stay in same city. Both kept to the time of their appointment and in a few minutes, ordered for food in an exquisite restaurant where the meeting took place. The guy re-emphasized how wealthy he is to Zama and promised to see her more often, when he returns from his intended overseas trip. The guy was glued to his phone and ipad, pressing them interchangeably and smiling intermittently at no one in particular. As they were about to leave, he told Zama to expect an alert of R50, 000 from him and while he was paying the bills for their order. Zama received an alert of R5,000, 000! She didn't notice until the guy asked her to check the alert she received because he mistakenly transferred R5 million instead of R50 000 as promised. Both headed to the bank in the guy's car. He upgraded Zama's gift to R100, 000 and asked her to withdraw the entire amount for him after taking care of the bank charges. Zama dashed into the bank, while the guy sat comfortably in his car outside the bank premises. About 30 minutes later. Zama was back in the guy's car and handed over the cash to him, having collected her R100, 000. She was dropped off few minutes after and she went home joyfully. She could not believe she scored R100, 000 for doing absolutely nothing A week later Zama was at the ATM to withdraw some cash, but her card got trapped. She went into the bank to lodge a complaint and possibly retrieve her card but was handed over to the Police. Police investigations linked Zama's bank account to a sum of Five Million rand moved from a certain company's account that was hacked into by some fraudsters. Investigation is ongoing until Zama produces the guy who allegedly transferred the money to her. His Facebook account is no longer in existence and his phone number is inactive. Unless this guy is apprehended and he admits to making the transfer to Zama, she will be contesting her innocence in the court of law, where she will be charged for fraud.
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