Answered: Use the 5P model on a low- cost airline…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Similar questions

What distinguishes high-contact from low-contact service models in particular?
What is the significance of service discovery and load balancing in a distributed service-oriented environment?
Accurate or false: Is it accurate that a single central distribution centre is responsible for controlling all of the traffic on the internet? Is there a positive or negative connotation to the response?
Write an email to a customer informing her that one of the machines she ordered over the internet is temporarily out of stock.
Which service dimension do you think is most important and why?
Given that: Sales = $300,000,000 Transportation cost = $15,000,000 Warehousing cost = $4,000,000 Inventory carrying cost rate (W) = 30% Cost of goods sold = $95,000,000 Other operating costs = $55,000,000 Average Inventory (AI) = $15,000,000 Accounts receivable = $35,000,000 What is the total operating cost? Group of answer choices 56,500,000 48,500,000 75,500,000 78,500,000 68,500,000
Describe the characteristics of services with a simple example Inseparability Heterogeneity Perishability
Explain why variability in the price of Uber rides due to surge pricing is likely to be moderated where travellers have readily available substitutes such as public transport or other ride-sharing apps.
What are the key distinctions between high-contact and low-contact service models?
(Please answer only question 5) The consumption of Electrical and Electronic Equipment (EEE) is strongly linked to widespread global economic development. It has become indispensable in modern societies and is enhancing living standards. Higher levels of disposable incomes, growing urbanization and mobility, and further industrialization in some parts of the world are leading to growing amounts of EEE. After its use, EEE is disposed of, generating a waste stream that contains hazardous and valuable materials. This waste stream is referred to as e-waste. In 2019, the world generated a striking 53.6 metric tons of e-waste, an average of 7.3 kg per capita (per person). The table below shows the per capita electronic waste generation worldwide from 2010 to 2019, in kilograms per capita. Year 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Volume of waste (in kg per capita) 5.0 5.2 5.4 5.7 6.4 6.6 6.8 6.9 7.1 7.3 2. Using a smoothing coefficient of 0.6, exponentially smooth the…
Which of the following defines Inbound Logistics the most? 1. The process of finding and purchasing goods and services for the needs of the supply chain. 2. The process of storage and transportation of finished products from a warehouse or distribution center to customers. 3. The process of acquiring raw materials and resources from suppliers and distributing them to manufacturing facilities. 4. The process of planning and control over the use of inventory to ensure that materials are available as required to meet production schedules.
To eliminate service inconsistencies, companies rely on ______ and___________ .

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Use the 5P model on a low- cost airline company