Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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  1. Use exponential smoothing with = 0.2 to calculate the forecast for April from the data below. Assume the forecast for January is 7.  

 

Period

Demand

Jan

10

Feb

8

Mar

7

 

 

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