ENGR.ECONOMIC ANALYSIS
ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN: 9780190931919
Author: NEWNAN
Publisher: Oxford University Press
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The Acmeville Metropolitan Bus Service currently charges $0.77 for an all-day
ticket, and is used by an average of 472 riders a day. The bus company is not
earning a profit, but according to their contract with the city, they cannot cut the
number of buses on the road. They must therefore find a way to increase
revenues. The bus company is considering increasing the ticket price to $0.88.
The marketing department\'s studies indicate this price increase would reduce
usage to 208 riders per day. Calculate the price elasticity of demand for bus
tickets to determine if the bus company should increase price or decrease price to
increase revenues.
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Transcribed Image Text:The Acmeville Metropolitan Bus Service currently charges $0.77 for an all-day ticket, and is used by an average of 472 riders a day. The bus company is not earning a profit, but according to their contract with the city, they cannot cut the number of buses on the road. They must therefore find a way to increase revenues. The bus company is considering increasing the ticket price to $0.88. The marketing department\'s studies indicate this price increase would reduce usage to 208 riders per day. Calculate the price elasticity of demand for bus tickets to determine if the bus company should increase price or decrease price to increase revenues.
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