First, hover over each term or phrase to read the description. Then, click and drag each term or phrase into the correct place in the rational decision-making process.

Judging types O Miss deadlines Take a long time to make decisions Are judgmental people Come through with their decisions at the last minute O Are all about their schedule and making decision upfront

Sasha and Brian just bought their new home, a high-rise condo located downtown. They measured the main wall where they would like to put their couch and found that it won't fit. Seems like the couple may need new furniture. Sasha and Brian are in which stage of the consumer decision making process? Need recognition Information search Evaluation of alternative Post purchase behaviour

What would be required for consumers to have the necessary knowledge about a product and how it was made so that they could make an informed and ethical decision? The media? Commercial watchdog groups? Social-issues campaigns? Something else?