Units sold Unit selling price Unit variable costs Unit fixed costs C 9,000 $94 49 20 D 19,800 $75 41 20 For purposes of simplicity, the firm averages total fixed costs over the total number of units of C and D produced and sold. The research department has developed a new product (E) as a replacement for product D. Market studies show that Cullumber Company could sell 11.000 units of E next year at a price of $115; unit variable costs of E are $40. The introduction of product E will lead to a 11% increase in demand for product C and discontinuation of product D. If the company does not introduce the new product it expects next year's results to be the same as last year's. Compute company profit with products C & D and with products C & E.
Units sold Unit selling price Unit variable costs Unit fixed costs C 9,000 $94 49 20 D 19,800 $75 41 20 For purposes of simplicity, the firm averages total fixed costs over the total number of units of C and D produced and sold. The research department has developed a new product (E) as a replacement for product D. Market studies show that Cullumber Company could sell 11.000 units of E next year at a price of $115; unit variable costs of E are $40. The introduction of product E will lead to a 11% increase in demand for product C and discontinuation of product D. If the company does not introduce the new product it expects next year's results to be the same as last year's. Compute company profit with products C & D and with products C & E.
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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