Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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Under what conditions would it make sense to cancel or reverse the implementation of a strategic initiative? Consider all that would need to take place when canceling a strategy. Who would be involved? Substantial funds have been invested, now what? People have possibly been hired for new positions? Marketing campaigns may have already been launched. How do we redirect and move forward and not backward in this change of strategic direction?
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