To provide education on investment knowledge and skills for people in Hong Kong, the Hang Seng University of Hong Kong (HSUHK) will offer investment classes in 2022. Write up a marketing plan for this new service. The budget for offering this new service is HK$10 million. Make sure you have included the following parts in your marketing plan: Background of HSUHK Description of the new service SWOT analysis Marketing objectives Target market Marketing mix strategy (7Ps) (You should include a service blueprint when you mention “process”.) Budget Control

The following data are collected after a firm runs a Search Engine Marketing (SEM) campaign. The average revenue per transaction generated from the SEM program is $200. Media Spending Impressions Clicks $524,000 4,768,407 182,341 Determine each of the following metrics for the program detailed above: Cost per Sale Transactions 3,453 Profit per Unit (NOTE: You may express this in Dollar Profit or Profit Margin.) Search Ad Return on Investment (ROI), if the Search Ad Profit is $166,600 NOTE: Please take answers to two (2) decimals, i.e. x.xx, AND use the appropriate notation, i.e. % or $s, when necessary.

Marketing Plan In this group assignment, you will be required to develop a comprehensive marketing plan for the launch of a new banking product or service within your community or country. The goal is to showcase your understanding of marketing concepts, strategic thinking, and teamwork while addressing the specific challenges and opportunities of introducing a financial offering in a realworld context.Task: Your team will create a detailed marketing plan for the new bank product or service. Your plan should cover all essential aspects of marketing strategy and implementation, and it should be well-supported by relevant research and analysis.Assignment Guidelines:1. Product/Service Selection : Choose a specific banking product or service to focus on. Explain why you believe this product or service is needed in your community/country and how it aligns with current market trends and demands.2. Market Analysis : Conduct a thorough analysis of your target market. Define the target…

COMPANY Case Target: From "Expect More" to "Pay Less" slowdown, posting quarterly increases in same-store sales of dose to 5 percent along with substantial jumps in profits. When you hear the term discount retail, two names that usually come to mind: Walmart and Target. The two have been compared so much that the press rarely covers one without at least mention- ing the other. The reasons for the comparison are fairly obvious. These corporations are two of the largest discount retailers in the United States. Category for category, they offer very similar mer- chandise. They tend to build their stores in close proximity to one another, even facing each other across major boulevards. But even with such strong similarities, ask consumers if there's a difference between the two, and they won't even hesitate. Walmart is all about low prices; Target is about style and fashion. The "cheap chic" label applied by consumers and the media over the years per- fectly captures the Íong-standing…

You are the Director of the Orthopedic Care at Journeys Medical Center. Over the last 18 months, you set in motion a marketing plan that includes online marketing efforts as well as sales of durable medical equipment to patients treated onsite. Your overall customer satisfaction for service provided is 92% satisfied and your pricing is comparable to your competition. Your primary objective is to increase market share by 5% (to 35%) over the five-year period since initiating the plan. Complete the story by providing additional details about your marketing efforts and then provide a comprehensive overview of your approach to evaluating the success of your marketing strategy. What would indicate you are doing well and what would indicate a change in direction is necessary? Be sure to use your new marketing language in your overview.

E3 1. Think of a product that you ought to sell as an entrepreneur/ businessman in the future. Describe the product.2. How much price do you ought to charge on your product?3. What are your reasons for your price? Justify the price of your product based on the input cost, value of the product and customer perception.

With the help of your lectures, explain how 4Ps are used for marketing plan and used for a product or a service marketing strategies. Explain your answer with the help of an industry example

Describe sales orientation and provide an example of a product/service that fits this description, and try to imagine the broader organizational strategy that is being advanced by this approach.

which of the following is closest to reality 1) Both relationship and transactional marketing are optimal in the short run 2) Transaction marketing is optimal in the short run, while relationship marketing is optimal in the long run 3) Transaction marketing is optimal in the long run, while relationship marketing is optimal in the short run 4) None of the listed options 5) Both relationship and transactional marketing are optimal in the long run

for the sport product i selected Indian cricket team for the Marketing Plan.   Please address the following items in this section of the assignment: 1.What type if image would you like to create for the sport product or service? 2.What type of advertising do you recommend for your sport product or service? 3.Are there any specific promotions you suggest for the sport product or service? 4.Finally, but perhaps most importantly, what unique aspects of your promotion objectives will influence the purchasing behavior of consumers?