Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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PHAUCH insurance aims to achieve market leadership in the insurance industry by providing excellent service delivery and superior customer experience for its customers and generating profits by means of customer satisfaction. Demonstrate in your report to Management how PHAUCH insurance can formulate a set of marketing tools to pursue its marketing objectives in the target market.
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