This week we will return one last time to the sharing economy. Your assignment is to develop the concept for a new business for this market space. For example, you may decide that there ought to be a business coordinating the sharing of lawn mowers. (You don’t have to pull a Fred Smith on this assignment.) 1) There are two main deliverables. First, you’re to work out the value proposition including target market, problem addressed, your solution, and the points of difference between your solution and what’s currently available. 2) Second, you’re to specify how your business might attempt to capture some portion of the value generated and answer whether that value would be sufficient to build a viable business.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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This week we will return one last time to the sharing economy. Your assignment is to develop the concept for a new business for this market space. For example, you may decide that there ought to be a business coordinating the sharing of lawn mowers. (You don’t have to pull a Fred Smith on this assignment.)

1) There are two main deliverables. First, you’re to work out the value proposition including target market, problem addressed, your solution, and the points of difference between your solution and what’s currently available.

2) Second, you’re to specify how your business might attempt to capture some portion of the value generated and answer whether that value would be sufficient to build a viable business.  

Note:-

  • Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism.
  • Answer completely.
  • You will get up vote for sure.
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