How does Disney's servicescape design and upkeep help to script customer experiences and create pleasure and satisfaction for guests not only in its theme parks but also in its cruise ships and hotels. Provide some examples of each.
How does Disney's servicescape design and upkeep help to script customer experiences and create pleasure and satisfaction for guests not only in its theme parks but also in its cruise ships and hotels. Provide some examples of each.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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How does Disney's servicescape design and upkeep help to script customer experiences and create pleasure and satisfaction for guests not only in its theme parks but also in its cruise ships and hotels. Provide some examples of each.
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