Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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For years you have been trying to penetrate the German market with your light master brew beer. After numerous failed attempts, you decided to form an international joint venture with a small German brewery to gain a foothold in the market.
There are significant risks in starting an international joint venture. One is _____.
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