The text discusses the development of online retailing in the United States. How does the development of this retailing form agree with the implications of the retail life cycle?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter16: Retailing And Direct Marketing
Section16.1: Retailing In The United States
Problem 1LO
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The text discusses the development of online retailing in the United States. How does the development of this retailing form agree with the implications of the retail life cycle?
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