Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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We are presented with a highly unique situation right now - specifically, the spread of information and misinformation regarding the novel coronavirus. Discuss the role of social media in the world situation currently - where do ethics and healthy social media usage come into play?
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- What moral and ethical considerations should be made while utilizing search engines online?arrow_forwardHow might the information bubble effect be overcome? What technological and social changes might be needed to mitigate algorithmic self-reinforcement? What role should platform providers play in social discourse? Do these technology companies have an obligation to understand the impacts they are having on society? Do they have a responsibility to participate?arrow_forwardWhat are some of the dilemma's that are facing Facebook based on it's social media impact on society and politics?arrow_forward
- why it is of critical importance, digital marketers pay careful attention to their customers' private and security information that are held in their possession through protected systems, devices, and consumers, customers' data used in digital marketing from unauthorized access. In addition, based on the chapter readings, list, and discuss five (5) privacy and security threats that digital marketers need to be aware of and guard against when it comes to the protection of their customers' private and security information.arrow_forwardCan digital media's ethical minefields be avoided?arrow_forwardDescribe the ways in which people's attitudes and behaviors toward internet safety have changed as a direct result of the advancements in technology?arrow_forward
- What is an example of a communication theory model or marketing campaign that faced significant challenges when applied in a different cultural context, and how were these challenges overcome or mitigated? What lessons can be drawn from such instances to inform future cross-cultural communication strategies and the adaptation of communication theory models?arrow_forwardDiscuss how you would manage ethical and legal issues in the digital environment.arrow_forwardWhat is cross-cultural communication? Why is it important in today's society?arrow_forward
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