MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Question
The rater gives greater weight to recent occurrence rather than earlier performance, this type of
judgement error is known as
- Halo effect
- Horn effect
- Stereotyping
- Recency- effect
Question 1Answer
a.
Stereotyping
b.
Halo effect
c.
Recency- effect
d.
Horn effect
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