New Industry Insights Description / Example / Explanation / Question

Which of the following requires organizations to gather information about customer needs, share that information throughout the entire firm, and use that information to help build long-term relationships with customers?   Question 14 options:   Marketing concept   Sales orientation   Customer relationship marketing   Customer relationship management   Marketing orientation

2.  Explain the four common steps involved in identifying customers in any industry. Answer the question with relevant examples using not more than 20 lines.

QUESTION 3 Which of the following allows researchers to collect primary data via online infrastructures? OA Mobile survey B. Consumer tracking C.Brand communities D. All of the above