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- Demographic segmentation uses different marketing approaches for different time periods of people's lives and different family situations. Select one: a. False b. TrueObjective:Create a segment profile of market segment of a) baby boomers b) Generation X c) Millennials D) Gen Z for the holiday/travel industry in the UAE. Prepare a detailed description of the target consumer Needs and preferences Lifestyle and demographics Media usage habits Family life cycle and relationships15- Which marketing environment factor studies the personal characteristics of a population? a. demography b. positioning c. politics d. market segmentation
- According to the content of the article below (also placed in module 3), the discussion in the article is about Psychographic segmentationUeltschy, L.C. ( 2011 ), Targeting the growing Hispanic market: ethnicity and media preferences, Marketing Management Journal, Vol. 21 No. 2, pp. 10 - 21 TrueFalseWhat is an opinion leader?Which research technique provides insights into how ads work at a general cultural level? Myth analysis Content analysis Political analysis Historical analysis
- Marketers are making a new pitch to men—at the risk of politicalincorrectness. Marketers for firms such as Unilever and Kmart werefrustrated in their attempt to reach young male consumers withtheir messages. After searching for clues about what this crowdlikes, these firms created marketing campaigns designed to grabtheir attention—perhaps at the expense of other consumers. Someadvertising is designed to appeal to “bad boy” attitudes, lowbrowhumor, and sex.1. What are some of the pitfalls of this kind of segmentation?2. Do you think these ads will be successful in the long run? Whyor why not?3. Should marketers be concerned about offending one marketsegment when trying to reach another? Why or why not?Recently, an openly gay Black female was elected mayor in Chicago. Additionally, more than 150 LGBTQIA+ (gay, lesbian, bisexual, trans, queer/questioning, intersex, asexual, more) people were elected to office in 2018. According to a recent Gallup poll, over 67 percent of Americans support same sex marriage. Gallup also reported that the percentage of American adults identifying as LGBTQIA+ continues to increase each year, with the majority of millennials increasing to 8.1 percent, up from 5.8 percent in 2012. What effects will these sociocultural gender changes have on the workplace for managers to consider?Choose a person whom you believe to be a true opinion leader. It might be a media celebrity, a political leader, a sports figure, or someone in another category entirely. What ways has that person possibly shaped consumer attitudes toward various goods and services?