the possible benefits to be derived from diversifying into new markets

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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a) What are the possible benefits to be derived from diversifying into new
markets?

b) What are the difficulties of diversifying into a new market?

c) Discuss the advantages of diversifying into a related market relative to an
unrelated market  

 

Instruction: This question consistist of question a-c. 

Please to provide a brief response to each question.

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“Since you have asked multiple questions, we will solve the first question for you. If you want any specific question to be solved, then please specify the question number or post only that question.”

Business diversification is a development strategy that expands business into new markets or industries. It involves developing new products and services for the existing customer base or for different customer segments in similar markets. Diversification can be done in various ways like acquiring a new business, adding a new market segment, and selling new products and services.

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