The new book, The secrets of the world of Fungi was published as a hardback edition for £20 in March and the paperback edition was published in November for £9.90. What type of pricing is this? a. Skimming. b. Penetration pricing. c. Predatory pricing. d. Cost-based pricing.

The new book, The secrets of the world of Fungi was published as a hardback edition for £20 in March and the paperback edition was published in November for £9.90. What type of pricing is this? a. Skimming. b. Penetration pricing. c. Predatory pricing. d. Cost-based pricing.

Purchasing and Supply Chain Management

6th Edition

ISBN:9781285869681

Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Chapter11: Strategic Cost Management

Section: Chapter Questions

Problem 13DQ

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Question

The new book, The secrets of the world of Fungi was published as a hardback edition for £20 in March and the paperback edition was published in November for £9.90. What type of pricing is this?

a. Skimming.

b. Penetration pricing.

c. Predatory pricing.

d. Cost-based pricing.

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