The mission of the NPO must be related to the nature of your company's business. You are to provide the following Description of the proposed NPO (Provide reasons why your company should choose to support this advocacy.) Beneficiaries (description of beneficiaries, benefits that they need, location) Mission and vision

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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You are the business development officer of Coffee Grandeur, a company that produces instant coffee sold and distributed in the Philippines. You have been tasked by the president of the company to initiate setting up a nonprofit organization (NPO) for the company.

The advocacy of your NPO that you have think of is to give support to the small coffee shop entrepreneurs to be able to raise funds because many coffee owners find it difficult to establish or expand their coffee business and there are not many organizations that help coffee entrepreneurs. So, it is to raise a fund to be able to give small loans to small coffee shop owners. And also to help coffee farmers to create a program that aims to train and educate them about entrepreneurship training. So by giving the small farmers the knowledge they need, they will be able to demand higher prices for their coffee beans. They can even start their own coffee business and become entrepreneurs.

The mission of the NPO must be related to the nature of your company's business. You are to provide the following

  • Description of the proposed NPO (Provide reasons why your company should choose to support this advocacy.)
  • Beneficiaries (description of beneficiaries, benefits that they need, location)
  • Mission and vision
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