ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN: 9780190931919
Author: NEWNAN
Publisher: Oxford University Press
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- The manager of a men’s clothing catalog measured the market’s response to a $6 decrease in the usual
price of his company’s oxford shirts by conducting a sales experiment. An A-B split was used to divide the company’s 120,000-customer mailing list into two groups. Customers in the control group were sent catalogs listing oxford shirts at their usual price of $40. Customers in the test group were sent catalogs listing the price of oxford shirts at $32.80. During the period of the test, customers in the control group purchased 700 oxford shirts, and customers in the test group purchased 889 oxford shirts.
What is the independent variable in this sales experiment? What is the dependent variable in this sales experiment?
What is the percent change in price in this experiment?
What is price elasticity indicated by the results of this experiment.
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