The manager of a men’s clothing catalog measured the market’s response to a $6 decrease in the usual price of his company’s oxford shirts by conducting a sales experiment. An A-B split was used to divide the company’s 120,000-customer mailing list into two groups. Customers in the control group were sent catalogs listing oxford shirts at their usual price of $40. Customers in the test group were sent catalogs listing the price of oxford shirts at $32.80. During the period of the test, customers in the control group purchased 700 oxford shirts, and customers in the test group purchased 889 oxford shirts.What is the independent variable in this sales experiment? What is the dependent variable in this sales experiment?What is the percent change in price in this experiment? What is price elasticity indicated by the results of this experiment.

According to the theory of price elasticity, variations in amount demanded are correspondingly less…

Answered: The manager of a men’s clothing catalog…

ENGR.ECONOMIC ANALYSIS

14th Edition

ISBN:9780190931919

Author:NEWNAN

Publisher:NEWNAN

Chapter1: Making Economics Decisions

Section: Chapter Questions

Problem 1QTC

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The manager of a men’s clothing catalog measured the market’s response to a $6 decrease in the usual price of his company’s oxford shirts by conducting a sales experiment. An A-B split was used to divide the company’s 120,000-customer mailing list into two groups. Customers in the control group were sent catalogs listing oxford shirts at their usual price of $40. Customers in the test group were sent catalogs listing the price of oxford shirts at $32.80. During the period of the test, customers in the control group purchased 700 oxford shirts, and customers in the test group purchased 889 oxford shirts.

What is the independent variable in this sales experiment? What is the dependent variable in this sales experiment?

What is the percent change in price in this experiment?

What is price elasticity indicated by the results of this experiment.

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