The management decided to use the exponential smoothing to determine the projected monthly demand for 2021 and both managers agreed to assign the alpha of 0.15 in the model. So how much is the monthly demand from January through Decembe for this vear?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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Aug
65
70.2
Sep
68
75.1
Oct
69
79.2
Nov
70
80.1
Dec
75
81.2
The management decided to use the exponential smoothing to determine the projected monthly demand for 2021 and both
managers agreed to assign the alpha of 0.15 in the model. So how much is the monthly demand from January through December
for this year?
Transcribed Image Text:Aug 65 70.2 Sep 68 75.1 Oct 69 79.2 Nov 70 80.1 Dec 75 81.2 The management decided to use the exponential smoothing to determine the projected monthly demand for 2021 and both managers agreed to assign the alpha of 0.15 in the model. So how much is the monthly demand from January through December for this year?
Apple Corporation is planning to produce their new product called the next generation low cost iPhone the said product will
compete the product lines of Samsung, the management is hoping that it will further increase their revenue starting 2nd Quarter of
2021
Below is the historical data of actual sales and forecast of iPhone last 2020:
Forecast Sales in Million Actual sales in Million
Month
Units
Units
Jan
51
55.3
Feb
52
54.1
Mar
53
62.3
Apr
55
61.1
May
57
58.6
June
60
59.2
July
62
67.3
Aug
65
70.2
Transcribed Image Text:Apple Corporation is planning to produce their new product called the next generation low cost iPhone the said product will compete the product lines of Samsung, the management is hoping that it will further increase their revenue starting 2nd Quarter of 2021 Below is the historical data of actual sales and forecast of iPhone last 2020: Forecast Sales in Million Actual sales in Million Month Units Units Jan 51 55.3 Feb 52 54.1 Mar 53 62.3 Apr 55 61.1 May 57 58.6 June 60 59.2 July 62 67.3 Aug 65 70.2
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