Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Choose the sequence from 1-6
Transcribed Image Text:Question 4
The general sequence of product developments are
re-design
evaluation
Design
material selection
process delection
production
Expert Solution
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Step 1
An organization has to make various activities started from establishing a business to deliver a product in the customers' hands. Each activity contains a process to follow to maintain efficiency.
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Step 2
Product development is the stage at which an organization decides how a product should be developed to sell in the market; it is a step by step process that started from designing a product, such that:
1) Design: A marketer draws two or more product designs according to consumer preferences.
2) Process deletion: From all the designs developed by a marketer, there is a need to identify the best design by making changes in the combination of design.
3) Re-design: Process deletion helps to collect all the given information about an effective design that needs to be re-designed to improve its effectiveness.
4) Material selection: After designing an effective product, there is a need to collect all the material that is needed to manufacture that product.
5) Evaluation: Firms generally evaluate the product by verifying some sample of the product, whether they can meet consumers’ requirements or not.
6) Production: At last, by making an evaluation of the product quality, the firm manufactures to product to serve in the market.
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