ENGR.ECONOMIC ANALYSIS
ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN: 9780190931919
Author: NEWNAN
Publisher: Oxford University Press
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The formula consumer surplus uses a consumers "willingness
to pay" as part of the equation. Economists uses "willingness
to pay" as a stand in for the numerical value of the benefit a
consumer receives from purchasing something.
If a consumer's "willingness to pay" for a sandwich is $10,
what does that mean? Why do economists say that the
benefit of that sandwich (to that consumer) is $10?
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Transcribed Image Text:The formula consumer surplus uses a consumers "willingness to pay" as part of the equation. Economists uses "willingness to pay" as a stand in for the numerical value of the benefit a consumer receives from purchasing something. If a consumer's "willingness to pay" for a sandwich is $10, what does that mean? Why do economists say that the benefit of that sandwich (to that consumer) is $10?
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Step 1

Utility refers to the satisfaction.

A rational consumer aims to maximize the utility. 

The maximum utility a consumer can attain is subject to budget constraint.

Budget constraint determines the affordability of the consumer. It is determined by the income and prices of goods that consumer wants to consume.

 

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