The following table shows the quarterly sales (RM'000) for Afeef Café for the past 3 years. Quarter Year 1 2 3 4 2019 11 17 10 18 2020 2021 19 24 17 29 23 38 31 33 Based on the above data. (b) Calculate the seasonal indices using the multiplicative model.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
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The following table shows the quarterly sales (RM'000) for Afeef Café for the past 3 years.
Quarter
Year
1
2
4
2019
11
17
10
18
2020
19
24
17
29
2021
23
38
31
33
Based on the above data.
(b)
Calculate the seasonal indices using the multiplicative model.
Transcribed Image Text:The following table shows the quarterly sales (RM'000) for Afeef Café for the past 3 years. Quarter Year 1 2 4 2019 11 17 10 18 2020 19 24 17 29 2021 23 38 31 33 Based on the above data. (b) Calculate the seasonal indices using the multiplicative model.
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