The following table shows the payoff matrix of the two firms (Firm X and Firm Y), in dollars, when they advertise and when they do not advertise Table 12.11 Firm Y Advertise Firm X Advertise Firm X 100 Eirm Y 150 Firm X 160 Not Advertise Firm Y 80 Not Advertise Firm X 60 Firm Y 200 Fem X 150 Firm Y 180 According to Table 12.1, if both the firms follow their dominant strategies, O firm X earns $50 and firm Y earns $200. O firm X earns $180 and firm Y earns $150. O firm X earns $180 and firm Y earns $100. firm X earns $100 and firm Y earns $150. firm X earns $150 and firm Y earns $180.

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