Practical Management Science
Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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**Case Study: Eight Glasses a Day (EGAD)**

The EGAD Bottling Company has decided to introduce a new line of premium bottled water with various “designer” flavors. Marketing manager Georgianna Mercer anticipates increased demand due to the new offerings and growing public awareness of the health benefits of drinking more water. She has prepared the following six-month aggregate forecasts (quantities in tankloads):

| Month | May | Jun | Jul | Aug | Sep | Oct | Total |
|-------|-----|-----|-----|-----|-----|-----|-------|
| Forecast | 50  | 60  | 70  | 90  | 80  | 70  | 420   |

Production manager Mark Mercer (no relation to Georgianna) has developed the following cost information (in thousands of dollars):

- **Regular production cost**: $1 per tankload
- **Regular production capacity**: 60 tankloads
- **Overtime production cost**: $1.6 per tankload
- **Subcontracting cost**: $1.8 per tankload
- **Holding cost**: $2 per tankload per month
- **Backordering cost**: Backlogs are not allowed
- **Beginning inventory**: 0 tankloads

**Strategies Considered**:

1. Level production supplemented by up to 10 tankloads a month from overtime.
2. A combination of overtime, inventory, and subcontracting, with consistent regular production each month.
3. Using overtime for up to 15 tankloads a month and inventory to manage variations, with consistent regular production each month.

**Questions**:

1. The goal is to choose the plan with the lowest cost. Which plan would you recommend?
2. Information about the new line has likely been shared with supply chain partners. Explain what specific information should be shared with various partners and the importance of this information exchange.
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Transcribed Image Text:**Case Study: Eight Glasses a Day (EGAD)** The EGAD Bottling Company has decided to introduce a new line of premium bottled water with various “designer” flavors. Marketing manager Georgianna Mercer anticipates increased demand due to the new offerings and growing public awareness of the health benefits of drinking more water. She has prepared the following six-month aggregate forecasts (quantities in tankloads): | Month | May | Jun | Jul | Aug | Sep | Oct | Total | |-------|-----|-----|-----|-----|-----|-----|-------| | Forecast | 50 | 60 | 70 | 90 | 80 | 70 | 420 | Production manager Mark Mercer (no relation to Georgianna) has developed the following cost information (in thousands of dollars): - **Regular production cost**: $1 per tankload - **Regular production capacity**: 60 tankloads - **Overtime production cost**: $1.6 per tankload - **Subcontracting cost**: $1.8 per tankload - **Holding cost**: $2 per tankload per month - **Backordering cost**: Backlogs are not allowed - **Beginning inventory**: 0 tankloads **Strategies Considered**: 1. Level production supplemented by up to 10 tankloads a month from overtime. 2. A combination of overtime, inventory, and subcontracting, with consistent regular production each month. 3. Using overtime for up to 15 tankloads a month and inventory to manage variations, with consistent regular production each month. **Questions**: 1. The goal is to choose the plan with the lowest cost. Which plan would you recommend? 2. Information about the new line has likely been shared with supply chain partners. Explain what specific information should be shared with various partners and the importance of this information exchange.
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