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THE DRIVE TO DO THE ANALYSIS? What do you want to find out? purpose of the report, objectives of the report, brief introduction of the companies, of the video ads

THE DRIVE TO DO THE ANALYSIS? What do you want to find out? purpose of the report, objectives of the report, brief introduction of the companies, of the video ads

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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About KFC P Ramlee Burger and Mcdonalds Extra Spicy Chicken

In the Business Report, it must include the followings: 1. Introduction of the report - WHY? what leads you to do the comparison? Current situation/scenario? News related to competition between the two companies? WHAT IS THE DRIVE TO DO THE ANALYSIS? What do you want to find out? purpose of the report, objectives of the report, brief introduction of the companies, of the video ads 2. Method of video comparison analysis (procedure, choosing the video, time, etc) 3. Analysis & discussion Comparison criteria: 3.1 Product (e.g. fast food, smartphones, Airlines, etc) 3.2 S.W.O.T (Strengths, Weaknesses, Opportunities, Threats) 3.3 The use of appeals in the videos (humor, colours, animation, celebrity etc.) 3.4 Values (Hidden message, underlying intention, etc.) 3.5 Target market (family, teenagers, youth, etc.) 3.6 Any relevant additional criteria can be added 4. Conclusion 5. Recommendations for both companies' future video advertisement
Transcribed Image Text:In the Business Report, it must include the followings: 1. Introduction of the report - WHY? what leads you to do the comparison? Current situation/scenario? News related to competition between the two companies? WHAT IS THE DRIVE TO DO THE ANALYSIS? What do you want to find out? purpose of the report, objectives of the report, brief introduction of the companies, of the video ads 2. Method of video comparison analysis (procedure, choosing the video, time, etc) 3. Analysis & discussion Comparison criteria: 3.1 Product (e.g. fast food, smartphones, Airlines, etc) 3.2 S.W.O.T (Strengths, Weaknesses, Opportunities, Threats) 3.3 The use of appeals in the videos (humor, colours, animation, celebrity etc.) 3.4 Values (Hidden message, underlying intention, etc.) 3.5 Target market (family, teenagers, youth, etc.) 3.6 Any relevant additional criteria can be added 4. Conclusion 5. Recommendations for both companies' future video advertisement
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