the characteristics of business models that are designed to create social value.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Define the characteristics of business models that are designed to create social value.

 

 

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Overview

Social Value business models are enlargement of traditional commerce, which embrace the 3 parts distinctive selling proposition, valuation cluster, moreover as profitability ratio calculation, but also include a socioeconomic profit scenario as a fourth pillar, and thus suggest & establish returns to shareholders instead of just consumers. even though this interpretation is the foundation for the composition of social business models, the expansion of social business models necessitates a comprehensive approach.

The assimilation of cultural - money missions is related to with a new format, or a radical redesign, of the operation or process, at the side of the worth stream and also the pertaining shareholder; social entrepreneurial layout and exactness necessitate patience and understanding; the social mission necessitates coherent congruency with wealth and governance structures, akin to shareholding structure as well as the connected stockholders; Perseverance and time are required for social entrepreneurial configuration and elegance; the primary mission necessitates coherent orientation with equity as well as foremost, such as shareholding structure and investing collection.

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